Case study: Footpatrol, International Women's Day 2023 'Change the Record'
Footpatrol wanted to produce an International Women's Day campaign with the goal of people over product. Our month-long campaign 'Change the Record' was created and produced by a full female team where we gave inspiring women and collectives a space to have the limelight. Our campaign featured silver-medalist Paralympian, Amy Conroy; NHS worker and long distance runner Intisar Abdul-Kader; founder, creator of Neighbourhood Skate, Lyndsay McLaren and one half of The White Pube, Zarina Muhammad, speaking about how they have changed the record around stigmas and stereotypes that women face in their respective industries.